Using Spotify (https://www.spotify.com) as a case company, prepare a report that:

1. Identifies a potentially attractive target market for the company’s future international expansion strategy. choose from (Russia, South Korea, or south africa). In order to identify which of these 3 countries represents a potentially attractive target market, you are required to undertake a comparative analysis of the macro-environmental factors of the 3 countries.
– not included in the word count.
This background analysis must be included as an appendix.

2. Discusses your rationale for the selection of your chosen market. Your rationale should be justified with a more detailed discussion of your analysis of the macro-environmental factors of your chosen market which you have presented in the appendix.
– 825 words.
Your rationale and more detailed discussion of your analysis of the macro-environmental factors of your chosen market should be presented in the first section of the main body of your report.

3. Critically analyses the key strategic issues the firm faces in expanding into your chosen market:
i) opportunities and threats in the firm’s industrial environment in your chosen market
– 825 words.
PLUS
ii) strengths and weaknesses in the firm’s internal environment which may support or challenge the firm’s expansion into your chosen market
– ; 825 words.
Your analysis of the key strategic issues the firm faces in expanding into your chosen market should be presented in the second section of the main body of your report.

4. Evaluates the various modes of entry available to the firm and recommends – with justification based on the findings of your analyses in Tasks 2 & 3 above – the most suitable mode of entry that will enable this strategic international expansion to be a success for the firm
– 825 words.
Your evaluation of the various modes of entry available to the firm, and your recommended / justified mode of entry, should be presented in the final section of the main body of your report.