There are various methods to determine the price of a product. One of the method is using price elasticity. There are two types of price elasticity, elastic and inelastic. Wei (2013, 2) stated that the quantity demanded always contradicts with the price level because of the law of demand. Therefore, the change in price will result in the change in quantity demanded.

International joint ventures is the best mode of entry for Koi Café since share ownership with the local limited liability company is necessary for any foreign investors setting business in Surabaya. International joint ventures enables Koi Café for a more efficient channels of distribution, lowered the political risks, share economics with other organisations and ease the transfer of technology.

Promotion is a major form of business that company must perform to help their market transaction. Furthermore, different aspects of sales promotion and advertising affect their marketing (Chakrabortty et al. 2013, 186). Rising attention in use of sales promotion as a marketing tactic has resulted in a unique enlargement of study in that region.

Discuss these

1. Price (1.5 to 2 pages)

2. Place (1.5 to 2 pages)

3. Promotion (1.5 to 2 pages)