The last decade has seen the rise of social media and the decline of traditional news sources. According to Rebekah Iliff, Chief Strategy Officer for AirPR (2014), “the implications of technology and other various drivers (the economic downturn and self-publishing, for example) have affected PR in ways that have yet to fully be discovered.”

Please read the quote above and write an essay that explains how you see public relations changing in the face of these and other trends and what public relations professionals can do to adapt. You should use academic sources, as well as personal insight and experience, to support your argument.