1) When reviewing an organization as part of the environmental scanning process, what political and ethical factors must be taken into account and why? What effect do the previous two factors have on an organization’s leadership climate and why might this be important when developing strategy?

2) Discuss the four parts of the external environmental analysis process.

3) Explain the importance of analyzing and understanding the firm’s external environment

4) Identify the five competitive forces and explain how they determine an industry’s profitability potential.

5) Define strategic groups and describe their influence on firms.