Scenario: Select a Fortune 500 company (Johnson & Johnson), and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant.
Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation, with speaker notes.
Address the following in your presentation:
- Provide four facts about the company using descriptive statistics.
- Conduct market research to determine additional business opportunities.
- Recommend two marketing strategies based upon the additional secondary research you conducted.
Format your presentation consistent with APA guidelines.
Recent Comments