Course Objective:
Use the strategic analysis as a method of organizing and evaluating case information
Prompt:
Review the Minicase entitled, ” Minicase: How Apple Maintains Product Leadership”
Instructions:
In a 2000 (min 4 full pages) word essay discuss the following:
Case Study Write-up
- Background Statement/Introduction
- Major Problems and Secondary Issues
- Organizational Strengths and Weaknesses
- Alternatives and Recommended Solutions
- Conclusion
- Use the attached, APA Word Document, template provided.
- Min 5 scholarly resources required; 2 should be from peer-reviewed resource/library.
- Essay format; not bullet format.
- Minimum 4 full pages of content (Word Document) of strategic material (does not include cover page, abstract, nor reference pages).
- All charts, graphs, pictures are to go in the appendix (not a substitute for content)
- Refrain from excessive use of quotes in your response (less than 5%)
- Once you submit your document to the assignment folder it will automatically be loaded to TURNITIN.COM within the course. Your similarity scan score must be 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper—focus on the content of scan percentage.