For this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce.

Analyze what you read and watched. How have TV viewership and shopping

habits changed? Is traditional cable (and advertising on cable) a thing

of the past? How have internet streaming companies such as Netflix,

Hulu, and Amazon Prime marketed themselves to succeed in this changing

environment? Is internet streaming the future?

For additional

details, please refer to the Short Paper Guidelines and Rubric document

in the Assignment Guidelines and Rubrics section of the course.