Short Essay – Please answer each question with a minimum of 3-4 sentences of response.

*You may use your notes or other online materials. You may not consult any other individual for help or assistance.

1. Please define the term ‘media literacy’ and explain to what degree you are media literate. Please provide two specific examples related to your life.

2. How is advertising different from public relations?

3. Explain the contributions of two individuals to the field of public relations.

4. Briefly describe an effective social media campaign. Why was this campaign effective in your opinion?