DB 2- Does customer loyalty require highly satisfied customers?
Should firms that strive to create customer loyalty work to attain the highest possible customer satisfaction? Why or why not? What is the relationship between customer satisfaction and loyalty? (The answer is complex, so think it through. Seek insight from your textbook or virtual lecture 4. If your answer reflects current understanding of the relationship between customer satisfaction and loyalty, you’ll get the full 10 points.)

DB 3- How best to market to women?
10 MISTAKES MARKETERS MAKE MARKETING TO WOMEN-1-5.docPlease read the attached blogs. Then respond to this DQ: In general, based on what you read (or regardless of what you read) how well do you feel marketers target women segments? Compare and contrast the issues involved in targeting women to targeting other kinds of segments — specifically, consumer psychographic segments and B2B small business segments. (If the blog won’t open, try copying and pasting it into your browser.)

DB 4- How can Vaseline improve its financial performance?
Vaseline, the world’s most famous — and priciest — brand of petroleum jelly, wants to improve its financial performance (i.e. revenue and profits) for its shareholders. It already enjoys 85% market share (the other 15% is owned among generic store brands that are sold at a big discount). You are consulted by their Chief Marketing Officer. What do you tell the CMO about how to improve Vaseline’s performance? Think creatively! If you get the right answer, I’ll award you the full 10 points!