MKT 520 WEEK 2 DISCUSSION
“Look Whos Talking and Setting a New Goal (20 points)” Please respond to the following:
Use the Internet to find a post of your interest regarding a social media marketing campaign for a consumer product. Next, determine the type of personas (e.g., creator, conversationalist, critic, collector, etc. [refer to pages 53-54 of the text]) regarding the social technographics profile of the poster and the intended goal of the post. Note: Include the source of your chosen post in your discussion post.
Imagine that you are the marketing manager for the company from the post in Part I of this discussion. In order to support your social media marketing strategy, it is your job to stimulate the conversation to a new line. Propose a strategy to take the current conversation and turn it into a new conversation in order to introduce your companys new products and services to the post followers. Support your proposal
NOTE: THREE ANSWERS POSTED CHOOSE 1
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