PLEASE ANSWERS THE FOLLOWING QUESTIONS IN GREAT DETAIL!!!!!!!!!!!!!

1. Read “NBA Gets High Marks” (ATTACHED DOCUMENT)

– What do you find to be the most interesting or striking about the results of this survey?

– What concerns/issues might be raised on the part of team executives and what measures ought to be considered to address the results of the survey.

b. How is the secondary ticket market changing the way sports teams sell tickets? Do you think teams need to compete with the secondary ticket market’s pricing? What can teams do to address the challenges posed by the secondary ticket market?

2. How is the secondary ticket market changing the way sports teams sell tickets? Do you think teams need to compete with the secondary ticket market’s pricing? What can teams do to address the challenges posed by the secondary ticket market?

3. Using the sport property of your choice, identify and discuss any promotional tactics or marketing initiatives related to ticket sales that you see being used to move customers up or onto the frequency escalator (Figure 5.3 on page 94 ATTACHED DOCUMENT).

Did you find any of this week’s readings to be particularly relevant to anything you found?