“The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs” Please respond to the following:

• From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.
• * One way that marketers use Maslow’s Hierarchy is by identifying their product with a certain level of needs. Marketers use imagery in commercials to motivate customers to satisfy their needs using the company’s product. A great number of companies position their brands to make customers feel like their product or service will make them belong to a certain group or that they will receive social acceptance and respect. However, there are just as many brands that use pitches for reliability and security to make customers feel the companies’ products cover their basic needs. You can find more on this topic can in your textbook on page 20 in section 2-3. From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.

For week 2, please read Case Study: The Tata Nano: The People’s Car (A).

To access the XanEdu Case Pack:

1. Click on the Case Pack link above.
2. You will be asked to acknowledge the XanEdu License Agreement on your first visit to the website. Check the box and click Continue.
3. If it’s your first time, A 16-digit key is required. It is an authorization code allowing you to access a XanEdu CoursePack.

• To use your key:
• Enter your key exactly as it is printed, including the hyphens, into the Enter your key field on your My XanEdu page.
• Click Submit Key.

1. Scroll down to Selected Chapter OR click the Contents Button next to the Library Button and select Case Study from the Table of Contents
2. To access your CoursePack at a later date:

• Log in at www.xanedu.com with your username and password.
• On your My XanEdu page, scroll the My CoursePacks list to select your product.
• Click View Selected CoursePack.

XanEdu Customer Support is available Monday – Friday 8:00a.m. – 8:00p.m. and Saturday and Sunday 12:00p.m. – 5:00p.m. ET.
Call 800-218-5971 and select option 3 or email techsupport@xanedu.com for assistance. For more information on how XanEdu can support your case pack use, visit http://www.xanedu.com/support/.

View the video below for a general overview of XanEdu reader.