in order to be competitive in the marketplace today, businesses have to be aware of their impact on society. When doing business, it is important to look at the triple bottom line — environment, society, economics. What are some companies that you think take the triple bottom line seriously and explain why you think they are socially conscious? Is cause marketing something you were already aware of? Can you give an example? (For your final project, you will need to revisit this concept, so make sure that you understand how companies are socially responsible.)