MGT-429 Digital Bus. Strategies & Applications
Week 1 – Unique Features of E-Commerce Technology
Part I: Answer the DQ in 50 words or more:
Name one national brick and mortar store, one e-tailer, and one intermediary you think will disappear in the next decade. Explain why you think these particular businesses are vulnerable.
Part II:
Choose an e-commerce website (use the one given below) to assess in terms of the following eight unique features of e-commerce technology as referenced in Table 1.2, Chapter 1 and seen below. Your responses for the following points should total a minimum of 800 words.
Use: https://www.awwwards.com/sites/a-v-i-v-a-handmade-…
- In your opinion, which feature(s) does the site implement well? Which feature(s) does the site implement poorly? Explain your answer.
- Prepare a short memo to the president of the company you have chosen that details your findings and any suggestions for improvement you may have.
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Ubiquity |
Internet / web technology is available everywhere at anytime |
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Global Reach |
The technology reaches across national boundaries |
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Universal Standards |
One set of technology standards: Internet standards |
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Richness |
Videos, audio, and text messages are possible |
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Interactivity |
Technology works through interaction with user |
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Information Density |
Technology reduces information costs and raises quickly |
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Personalization / Customization |
Technology allows personalized messages to be delivered |
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Social Technology |
User content generation and social networks |
- Format your paper using Writing Style Handbook guidelines.
- Include a minimum of three scholarly sources.