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Using Business Drivers and Analysis of Effectiveness: Correlations

Deliverable Length: 400-600 words APA format with at least 2 validated references.

Scenario:

You’re in a brainstorming session at WidgeCorp, where no idea is too outrageous. You’re discussing penetration in the school lunch market. Ideas around school lunch subsidies, Internet subsidies, and Internet target marketing are being discussed. As the end of the meeting, the group asks you to prove or disprove some assumptions by looking at correlations.

First, acquaint yourself with the Internet subsidy issue by reading the article Closing the Digital Divide: Internet Subsidies in Public Schools by Austan D. Goolsbee and Jonathan Guryan

Next, download the Variable comparison chart. Based on the findings as reported in this article, prepare a chart similar to the one in the downloaded file to indicate if the correlation between Variables A and B were found to be positive, negative, or minimal.

In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0) and give an example of each.

http://www.chicagobooth.edu/capideas/summer03/digitaldivide.html

https://campus.ctuonline.edu/courses/MGM600/Assignment_Assets/MGM600_p4ips2.pdf

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