The Major Project requires you to write a 3,000-word white paper on the value of a comprehensive performance management strategy for a business. Write the white paper as if you are a consultant working for a firm such as Booze-Allen or Accenture. The purpose of the white paper is to convince the reader of the need to hire experts in the field to assist with strategic planning and deployment.
To learn more about what a white paper is please see: A Definition of a White Paper . Note that this is not an endorsement of the linked organization. The white paper should clearly serve as a means of presenting your consulting firm as an expert in the field because of the stellar content and written communication in the paper.