For this final assignment you will need to research one of the following companies listed below.

1. Ikea
2. Toyota
3. Verizon
4. Amazon
5. FedEx
6. 7-Eleven
7. Apple
8. Barnes & Noble
9. Costco
10. Home Depot

***You may select another company if you do not want to study one of the 10 above. HOWEVER, you must seek my approval first***

Instructions:

Write a 4-6 page formal research essay describing:

1. A brief overview of your selected company.
2. Why your company’s customer relations philosophy is successful or not successful. Does the philosophy tie into the company’s mission statement?
3. Does the company meet the needs of their customers? Why or why not?
4. Is there an opportunity for the company to increase their customer relations skills? Explain.

Your essay should be in APA format, contain at minimum 3 outside academic sources, a title page, and a reference page.

Format should follow:

1. Title Page
2. Introduction
3. Body
4. Conclusion
5. Reference page

Do not rewrite the questions into your essay!

First person is NOT allowed in this assignment. Page number does not include title and reference page.