Using the attached Lego Case document, please answer the questions below by analyzing the case study in a minimum 2 page double spaced paper.
Case: Lego: The Crisis
What has led Lego to the edge of bankruptcy? Identify key issues in the external (i.e., PEST or 5-Forces) and the internal environment (i.e., capabilities or lack thereof) to build your argument.
What is your assessment of management moves during “the growth period that wasn’t” and the “fix that wasn’t”
As Jorgen Knudstorp, what would you do throughout the Lego Group in order to turn the company around? Be specific.