Population Health/Business

For this week’s assignment, please read Chapter 17 of your textbook and answer the discussion question listed below. Your answer needs to be submitted in essay form by midnight Thursday night (250 word minimum)and your response to a classmate needs to be submitted by midnight Saturday night (150 word minimum).

Discussion Question:

What is marketing and what are several specific examples of marketing in the healthcare environment (Try to come up with at least 2 specific examples not included in your textbook. Feel free to describe current marketing tools you’ve seen used in this area). How is this similar or different in other industries?

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