Ethics in marketing research is particularly challenging at the international arena because culture affects perceptions, interpretation and level of tolerance of behaviors.
Questions
- What is the best course of action when the host country has no regulations regarding the beneficience and respect toward the participants?
- There are multiple examples of MNEs have conducted unethical research practices abroad. Cite one example or provide a link to the information.
- There is no perfect measure of business ethics at the international level. However, what can we do to overcome limitations of the past?