Please be sure to submit your work by the deadline; no extensions will be granted under any circumstances.
Please DO NOT email the instructor if you miss the deadline. Submissions over email will not be considered.
For this case analysis assignment, you will need to read the case:
Chase Sapphire: Creating a Millennial Cult Brand
and answer the question below; you want to explain your answer thoroughly.
Here are the questions:
- What is your assessment of the Chase Sapphire Reserve card?
- Is this a good product for JPMorgan Chase (JPMC) and for the Sapphire brand? Please explain your answer.
- Why has Chase Sapphire Reserve been so successful in acquiring customers?
- Will this success continue over time? Please explain why?
There are no page/word limits for this assignment. Again, please be sure to explain your responses thoroughly.
Your work must:
- Meet formatting requirements that are shown in the syllabus.
- Be in .pdf format
Submissions that miss ANY of the above criteria will not be considered.
Good Luck!