Watch the short video The Pro Marketer’s Product Launch Checklist for 2018 – Whiteboard Friday. It is a mini tutorial of sorts on how to conduct a product launch. Then answer the forum question below.

After watching the video below – what makes an impression on you regarding organizing a launch?

The Pro Marketer’s Product Launch Checklist for 2018 – Whiteboard Friday

What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday.