• Give the information for your audience.
• Who is the audience for this genre? Do some research into the decision makers for a description of the audience. What are the values/assumptions that the decision makers might have in general and about this project?
  • • Provide information about how you found out this information (research).
• What are their interests/issues?
  • • Provide information about how you found out this information (research).
• What common ground do you share with the audience?
  • • Local identity –
    • Collective identity –
    • Common cause –
    • Common experience –
    • Common history –

• How do you appeal to the audience?

What about your experience or your knowledge might make the readers decide to consider the argument in your text? Consider how you portray yourself and how the topic might relate personally (or emotionally) to the audience.

• What evidence will you provide that your argument (in your text) is a good one and should be accepted?