Homework 1
From your Book Principles of Marketing (Kotler), please read the following:

Part I. Defining Marketing and the Marketing Process

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

Write a five (5) page essay from these two chapters (1 and 2), using 1.5 spacing, Size font 12, Font type Arial or Times New Roman.

From your essay, I am most interested to read your definitions, and real experiences and examples of your own as consumers or from your jobs. You may certainly cite the author’s definitions as well.

Overall: Imagine you are explaining a good friend, who has no clue about Marketing, what these chapters are all about.

Print this HW, and bring a hard copy for our next class.

please make sure dont writ difficult word im international student also do not capy past from google