Chapter 1
On the “slides and documents” page for this course, watch the movie entitled “Mayo Clinic.” Answer the following questions:
- What is the Mayo Clinic’s mission? Who are its target customers and what is its relationship with these customers?
- What is Mayo’s marketing mix? Discuss how the organization manages its marketing mix within its marketing strategy.
- How are the Mayo Clinic’s partnering activities helping it to achieve its mission and strategy?
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