Refer back to the brand chosen for the Week 1 assignment. (see attached word document with the title Week 1)
Discuss each of the following questions in minimum 200 words and maximum 350 words each:
- How is your brand marketed in different countries? Does it use a standardized or customized approach?
- Assess your brand’s global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (See attached word document and use the textbook as one of the references as well, the textbook information is included in the same word document)
- How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?
Format your paper consistent with APA guidelines.
Use in-text citations according to the APA format and list all you references used in the reference page.
Use headlines for all the questions asked above.
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