Topic: In the case, “Singapore Air: Changing to Stay Ahead,” you discover that Singapore Airlines (SIA) has been ranked as the best airline in both independent and customer surveys for nearly 3 decades. It serves as a model of a continuously changing organization – continually modernizing, stretching, and serving customers in ways that stimulate strong loyalty and brand equity. It has been a leader of change in its industry, while maintaining a lot of consistency as well. As you reflect on the continuous nature of change in every area of the company respond to the following prompts as you prepare your DB thread for this assignment:

• What have been SIA’s main ingredients of success?
• How has their success become vulnerable? Why is it difficult to maintain a leadership position of a company like SIA and continuously improve?
• What do world class organizations need to do to improve and change continuously?

***Reply Instructions:

There is 1 reply each to the threads of at least 2 classmates. Each reply expounds on the thread, providing a substantive response that enhances the discussion. Each reply contains at least 1 citation from a peer-reviewed journal and 1 from the textbook. Major points are supported by the following:

• Reading & Study materials;
• Pertinent, conceptual, or personal examples;
• Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); and

Citations in current APA format.

The required word count (at least 250 words each) for at least 2 replies is met.

Course textbook:

Jick, T. D., & Peiperl, M. A. (2011). Managing change: Cases and concepts (3rd ed.). New York, NY: Irwin/McGraw-Hill. ISBN: 9780073102740.