E-Commerce Development Project:
This is a team project. There can be 2 or 3 students in a team. The team is to send a list of team members to the teacher as soon as possible. Each team is to develop a comprehensive business plan to start an electronic commerce business. Review current academic, business, marketing, consumer and technology trends to assist in the idea generation phase of the project starting at http://www.ceoexpress.com or similar type popular press Web sites, http://www.msnbc.com or other business magazines online, or search engines like http://www.google.com. Follow up with research using more newspaper and magazine articles such as the Wall Street Journal or Emarketer, academic publications like the Journal of Interactive Marketing (use the Johnson & Wales University library database for your research), business and industry resources like Business 2.0, corporate information, and government sources.
Suggested Outline:
1. Cover Sheet – 1 page
2. Executive Summary – 1 page
3. Table of Contents – 1 page
A. Registration and Hosting of Web Site (2 pages)
B. Online Strategy- Description of market, customer value proposition and competitive advantages (3 pages)
C. Market Opportunity for your company (2 pages)
D. Competition (3 pages)
E. Business model & strategies (3 pages)
F. Management Team (titles of who you should have) 2 pages
The E-commerce Business Plan
4. Bibliography (minimum ten sources) – 1 page
Appendix (Should include your STORYBOARD Web page) – 4 pages
Details of the Cover Sheet, Executive Summary, Table of Contents, Bibliography and Appendix will be provided as a handout during the class.
Required Resource(s)
Electronic Commerce, Ninth Edition. Gary P. Schneider, Course Technology.
Additional Materials:
Because of the dynamic nature of the marketplace and the availability of suitable online material, the student can obtain additional course materials through a combination of readings (http://en.wikipedia.org/wiki/E-commerce) and class materials. Most, if not all, of the available readings will be available on the Web.
Reference Resource(s)
Efraim Turban, David King and Judy Lang. (2011). 3rd Edition. Introduction to Electronic Commerce, Prentice Hall. ISBN-10: 0136109233
Efraim Turban and David King. (2012). 7th Edition. Electronic Commerce 2012: Managerial and Social Networks Perspectives, Prentice Hall. ISBN-10: 0132145383
Jeffrey Rayport and Bernard Jaworski. (2003). 2nd Edition. Introduction to e-Commerce, Mcgraw-Hill/Irwin Series in Marketing. ISBN-10: 0072553472
Kenneth C. Laudon, New York University and Carol Traver. (2015). 11th Edition. E-Commerce
Prentice Hall. ISBN-10: 0133507165
Ecommerce Digest, http://www.ecommerce-digest.com/